The Profitable Course Blueprint
How to Package, Launch and Sell Your Expertise Without Tech Overwhelm, High Costs or a Large Audience (Even If Marketing Isn’t Your Thing).
Learn how to create courses people want to buy using a clear, no-fluff, step-by-step plan.
This program is for you
The Profitable Course Blueprint gives you everything you need to:
Package your expertise into a course people want to buy
Launch with confidence without complicated tech holding you back
Make real sales without relying on a big audience or paid ads
Keep your costs low so you can profit from your very first sale
Sell your course even if marketing has never been your strength
This is your complete shortcut to creating, launching, and selling your course simply, affordably, and without the overwhelm.
This isn't just another course
You’ll get the complete system to scale your course without guesswork, including plug-and-play templates, social media posts, emails, launch checklists, tech guides, and much more.
Practitioner Feedback
A few words from practitioners who completed other courses with me.
BETA pricing
Lifetime access to The Profitable Course Blueprint ($297)
12 months premium access to My Appointments course building and practice management software ($797)
Done-for-you templates, content, emails & prompts ($97)
Bonus: 8 weeks of support via private group - ask questions and have your work reviewed (priceless)
Bonus: 1 x group coaching call for tailored advice ($350)
Normally $1541
Yours for just AU$397
Payment plans available
Course Content
Here's a snippet of what the course covers.
Mindset Mastery
Overcome the common mindset blocks that stop most people before they start. Build the confidence and clarity you need to launch with ease.
Course Creation
Learn how to easily create your course content with a clear, step-by-step process designed to deliver maximum impact and keep your audience engaged.
Magnetic Messaging
Understand what drives buying behaviour. Craft messaging that clearly conveys value and turns your course into a heck yes offer that sells itself.
Stress-Free Tech
Get clear on the low-cost tech tools that actually matter for your course and learn how to set them up easily without overwhelm or wasted effort.
Build your audience
Grow an engaged, ready-to-buy audience (even if you only have a small following) by uncovering their true needs and motivations to create momentum fast.
Launch & Scale
Execute a pre-launch and launch strategy that creates instant demand, plus know exactly how to keep sales flowing well beyond your launch day.
Mindset Mastery
Overcome the common mindset blocks that stop most people before they start. Build the confidence and clarity you need to launch with ease.
Magnetic Messaging
Understand what drives buying behaviour. Craft messaging that clearly conveys value and turns your course into a heck yes offer that sells itself.
Course Creation
Learn how to easily create your course content with a clear, step-by-step process designed to deliver maximum impact and keep your audience engaged.
Build your audience
Grow an engaged, ready-to-buy audience (even if you only have a small following) by uncovering their true needs and motivations to create momentum fast.
Stress-Free Tech
Get clear on the low-cost tech tools that actually matter for your course and learn how to set them up easily without overwhelm or wasted effort.
Launch & Scale
Execute a pre-launch and launch strategy that creates instant demand, plus know exactly how to keep sales flowing well beyond your launch day.
Want priority access?
The first round SOLD OUT in under 2 hours. Join the waitlist to be notified if a spot opens or to get priority access to the next round. Numbers are capped to ensure personalised support.
About Me
Hi there.... I'm Anil Mustafa.
Founder of My Appointments practice management software, podcaster and mum of 4.
I’ve been in business for 24 years and honestly thought I’d breeze through selling my first online course. I’d run a successful practice, helped hundreds of clients, and marketing was my jam. How hard could it be?
But my first launch completely flopped.
I was flying blind, trying to figure it all out on my own. I poured in time and energy and barely got a response. I felt deflated and seriously considered throwing in the towel. But deep down, I knew the course I had created would make a massive difference for practitioners. It just needed the right approach.
I started researching what makes people buy, reworked my messaging, refined my offer, and built a proper strategy. I increased my prices and that changed everything. Demand grew, and then other practitioners started reaching out for support on building their own courses!
So I created the program I wish I had before my first course launch. The Profitable Course Blueprint is a simple, no-fluff, step-by-step roadmap to help you reach more clients, increase your income, and avoid working longer hours, even if you're time poor, don’t enjoy marketing, or aren’t sure what course to create.
I’d love to help you turn your expertise into a course that makes a real impact.
Frequently Asked Questions
Is this course suitable for me?
If you want to launch an online course, or you’ve launched before and it didn’t go as planned, this program gives you the tools and strategies to launch with confidence, increase sales, and create lasting demand.
Is there support available? What if I have questions?
You’re bound to have questions along the way and will likely want reassurance that you're on the right track. That’s why I created a private Facebook group for course participants, where you can ask questions and have your work reviewed. I check the group twice daily, Monday through Friday.
When does it start?
Access opens Monday, 14th July 2025. You’ll receive entry to both the online course and the course-building module inside My Appointments.
When are the group coaching calls?
All course participants will receive an email to confirm the most suitable time. The session will take place four weeks after the program begins.
How much time do I need to commit to the program?
The program can take anywhere from 1-8 weeks to complete, depending on how much time you commit each week. There’s no right or wrong way to go about it, just follow the pace that works best for you. Ideally, try to set aside about 1 hour each week to work through the modules and exercises.
How long do I have access to the course?
You'll get lifetime access to the online course.
Can I claim professional development points for the course?
A certificate of completion can be provided on request for claiming professional development points with your association. It is up to your association to accept the course as continued education.
Can I access the course if I'm not Australian?
Yes, the course is available to anyone, no matter where you're located. However, the My Appointments software is currently only available to Australian practitioners.
I don’t have a big audience. Will this still work for me?
Yes. You'll learn how to grow an engaged audience and create demand for your course, even if you're starting small.
I’m not very tech-savvy. Will I be able to keep up?
The course platform and My Appointments software are both easy to use. You don’t need any tech skills to participate.
Is this course only for beginners?
No. Whether you’re brand new to courses or have already launched before, the program helps you refine your offer and improve your sales with proven step-by-step processes.
How is the course delivered?
It's a self-paced online course. No tech skills are needed. Just log in, click play, and you're good to go! The group coaching call will be conducted via Zoom.
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